Getting your website to the top of the search engine results is most probably your priority especially if you have plans on monetizing it. Because we all know that the closer you get to the number spot in the organic results, there will be more people visiting your website. And the key here is in doing the right SEO techniques that can give your site the boost it needs. And if you are new in SEO or search engine optimization and you have been reading around the web for tips and tricks, it is to your advantage to know the best and working techniques so you will not be wasting your time on useless methods.
The search engine optimization techniques listed here have been tried and tested. Successful internet marketers have been practicing them for many years and they have been continuously ranking their websites with these processes. It is important that you focus on one strategy or technique here and lay down your plans on how you can best manage to do it within as little time as possible and with little expense as you can. Of course it does not go without saying that there will be a few expenses you will be making along the way, but keeping them to a minimum would certainly be best for you.
Do not forget about your tags. These are pretty much old school but they are the basics in website or web page creation and they still help the search spiders determine what your website is all about. The tags concerned here are the title tags, the heading tags, the image alt tags, and the meta tags. The most important of them all is the title tag or the title of your web page. The heading tags refer to the different headings within your page’s content. These help in determining what topic you are dealing with within your web copy. The image alt tags are meant for people who cannot view the images themselves and so they rely on the alt tags to describe what is being shown in that image. It also contributes to your web page SEO. And lastly the meta tags which are still debated today if they are still important. Well, maybe its importance in the SEO ranking per se is no longer that much, but at least it still helps the spiders tell what your website’s topic is and what keywords you are trying to rank for.
Next is link building which is by itself the most important aspect of your SEO campaign and among your SEO techniques. It is also very broad that it actually requires a separate article to fully understand the various link building techniques that you can do. But the gist is that you should link only to trusted websites and that you must get links from such websites as well. Is having more links pointing to your website is good for your SEO? Yes, but only if you build your links on a long period of time and not just acquiring about a thousand links all within just one week. You get the idea.
And lastly, learn about SEO copywriting but more importantly, create content on your website that deals with just one general topic. Preferably with your major keyword. All the content of your web pages must be relevant to your overall theme or topic or niche, whichever you prefer to call it.
SEO is an important part of online marketing. If you apply correct SEO techniques, you can easily generate traffic for your website. There are many SEO techniques that you can easily find on internet. Unfortunately, many of them are useless, and only a few of them are applicable. Below is a list of 5 basic SEO techniques that you have to do, if you want to generate traffic for your website.
Comprehensive Keyword Research
SEO starts with keyword research. Some SEO experts consider keyword research as the most exciting part of SEO. Keyword must be solid, and many buyers target the keyword. Based on the competition, keyword can be divided into two, low-competition and high-competition keywords. If you are a new comer, it is suggested to aim for the low-competition keyword. You also have to make sure that there are many people who search for the keyword. You can use Google Keyword Tool, Google Suggestion, and Google Insight to help you find low-competition keyword.
Website content must be unique, because Google and other search engines love unique content. A good content contains about 5% to 6% keyword throughout the content. You must start your content with your keyword and end the content with the same keyword.
Website Page Optimization
Search Engine Crawler has different way in reading your website. It only reads the HTML of your web page; therefore you must optimize the HTML of your website page. You must include targeted keyword in title tag and in META description. The use of H1, H2, H3 and H4 is also important.
Social Bookmarking is one if important activities on SEO. You must join all the major Social Bookmarking websites such as Delicious, Mister Wong, Faqpal, etc. After joining, you must bookmark your own articles at those Social Bookmarking websites. Search engines often cache Social Bookmarking websites, by bookmarking your websites there, your website will also be crawled faster by search engines.
Link Building Campaign
Google likes website that has many relevant links. There are many ways that you can do to get quality links. Blog commenting, link exchange, and put your link at link directories are several proven methods to gain links.
The above SEO techniques are already proven by millions of SEO experts. Doing all the five techniques is indeed tiring but the result is promising. Do not easily be tempted with instant SEO techniques to generate traffic, because Google can ban your website if you use black-hat SEO techniques.
Off-page SEO is a set of techniques that drives traffic to your site and increases your Page Rank (PR). The purpose of off-page SEO is to complement your on-page SEO efforts with Google Juice. Links, likes, shares, pins, wins, leans, twins, blings and whatever else is out there all play a role to your off-page SEO efforts. Below you will find techniques that can help get your off-page SEO started, refine your current efforts, or just give you some ideas. I will rate these techniques using something I just came up with: the GJS (Google Juice Scale). The Google Juice Scale ranks these off-page SEO techniques from 1 to 10 (1=OK 10=Super).
Off-page SEO Techniques (by my Google Juice Scale)
Blogging (GJS = 10)
Blogging is the best way to create brand awareness and to bring visitors to your site. Not all blogs are created equal and you may have to spend a bit of time to make sure that your content is of quality. Quality brings readers back. “Write it and they will read!” Having a blog is great because you can get your ideas “out there” and the same time, make a name for your brand! A blog’s best friend, besides readers, is Social Media.
Social Networking (GJS = 10)
Some of the most popular are Facebook, LinkedIn, Twitter, Google+, MySpace (just kidding), you may also look for non-well known, like CafeMom (which receives ~1M visitors/month). There is a flavor for everyone and there is a target for every brand. Any page that has some kind of networking abilities is a page that can increase your brand awareness and potentially increase your PR.
Blog and Forum Marketing (GJS=8)
Reading other blogs of interest and participating in forums is a great practice. Find something aligned with your industry and start reading and commenting. Bloggers find it encouraging when there are other experts in the industry dropping a note on their posts. So how is it that you can benefit from this? On every blog and forum where you can register, you get a profile. In most cases, this profile will have a place to add a website. In forums, you can add a website and other branding to your forum signature. Potentially, every answer and every comment can turn into a link!
Directory Submission (GJS=4)
Online directories have existed since the availability of the Internet. They are a little passe (as my wife would say), however, I find they still have real value. To maximize your exposure and the effectiveness of your listing, try a niche directory related to your industry.
Photo Sharing (GJS=6)
Photo sharing can be a fun way to create brand awareness. If you are in design or another visually demanding industry, you know what I mean. Flickr, Picasa, Photo Bucket, Pitch-a-Pic, Snap-a-Shot, etc. are great sites to share your pictures and get links going. Do not check the last two; I made those up.
Article Submission (GJS=3)
As mentioned earlier, blogging is one of the best ways to generate off page SEO, but it takes time to generate a following. Suppose you need to get some traction right away. Thankfully, there are some nice websites out there that already have a nice PR score, (some 6 and upwards) that allow you to submit your own editorial content. Ezine is a website that will give you a good start, and you may want to stick with it as a long term off-page SEO technique. These techniques will keep you busy for a while and will yield positive results, although some faster than others. Keep in mind that an effective off-page SEO strategy contains a combination of techniques.
Effective SEO techniques assist in improving the ranking of your webpage in leading search engines. Poorly optimized websites can’t generate the expected traffic. This is because they are not enough visible on the internet. An improved ranking leads to more visibility and traffic and thus more sales.
The best SEO technique is to submit your website or its pages to popular directories. Directories are a source of information to customers. Submitting your website to article directories can help you get more traffic.
This is perhaps the most powerful SEO tool. Most search engines don’t even consider whether there are links pointing to it. Linking your website to another site is important to get a high ranking. The keywords must be comprised in the links and must be short.
Another very effective tool is to incorporate the keyword in the main title of the page. While some SEO experts believe that this technique is no longer important to garner higher SEO rankings, comprising your meta-description tags and meta-keyword tags with the main keyword is extremely important.
There’s no doubt that to benefit from search engine optimization, you must get some backlinks to your site. You can contact other webmasters to exchange links. You can also write articles and take part in forums to get links for your site. You can include the address of your website in these article submissions.
SEO specialists are known to optimize a site that is already up and running. This is called website re-optimization. However, it is much easier to incorporate and implement SEO techniques during the designing process of the website. This is much economical when compared to applying SEO techniques at a later stage. From the very time when your website is uploaded on the internet, it will be imbibed with the techniques required to garner a higher rank.
Incorporating SEO techniques while designing the website, makes it easier to implement them. At this stage, the title tags, meta-tags, URLs and all other things that are important rank higher in popular search engines and generate the maximum possible traffic.
An SEO expert must be well-versed with all the possible SEO techniques and keep himself abreast of all the latest happenings in the world of search engine optimization.
Remember, SEO techniques are constantly evolving. Each day a new technique is being unearthed. Always implement ethical SEO techniques. These techniques generate the most positive results on popular search engines.